Derek Rose is a British luxury clothing brand centred around the art of unwinding. The brand prides itself on creating collections for every aspect of modern life.

Derek Rose’s product-led campaigns highlight the versatility and craftsmanship of each garment. Ensuring the customer understands details of functionality, silhouette and quality.

A minimal design approach delivers clear, confident messaging across social, website, and supporting campaign outputs. The use of both studio and campaign elements work in unisen to complete the product identity.

During the promotional period, the Black Friday campaign creates a point of difference from conventional design. Subtle fabric textures act as a quiet, abstract surface, supporting the bold typography without competing for attention or straying from the brands premium tone.