Cotton On Kids is a global children’s fashion brand offering playful clothing essentials. The brand focuses on creating fun, practical designs for everyday wear.
The ‘Denim for Everyone’ campaign cements the customer mindset that Cotton On Kids is the destination for denim.
To highlight the product silouette the campaign uses bold black and white photography paired with an electric blue to promote key messaging and form reference to the colour of washed denim
The collaboration between Cotton On Kids and the NBA presents a range of products for customers to support their favourite teams during the Playoffs season.
The campaign references college basketball through the vintage-inspired type mark, graphics, and in-store props. The neutral background serves as a base to highlight different team colours.
